The world over three years
Each trend carries a weekly score of public attention from 15 Oct 2023 to the week of 4 Oct 2026, built from Wikipedia reading in 28 languages and Google searching worldwide. Each trend is set against the typical trend in the list, so the score shows which trends are gaining notice and which are losing it; 100 is a trend's own three-year average. It does not say one trend draws more attention than another, and attention is not the same as the strength of the force. The figures count the trends in each band over the last year. How it is built.
- Surging
- 15of 250
- Rising
- 55of 250
- Steady
- 132of 250
- Easing
- 42of 250
- Fading
- 6of 250
Rising most
Falling most
Attention by region and G20 member
Each trend is also followed inside each region and G20 member, from two sources averaged where both exist. Google searching is taken country by country for 48 countries, with each trend asked for in English and in the country's own language. Wikipedia reading is taken through the languages mostly read in a place, since no open source counts reading by country. A line compares a trend with its own past in one place; it does not say one place attends more than another. How places are read.
Regions
| Place | Google searching in | Wikipedia reading in | Trends read | Rising most over a year |
|---|---|---|---|---|
| North America | United States, Canada | English 49% · weak | 250/250 | Automated AI research +298% · Lithography & chip-tool chokepoints +202% · Strategic stockpiles & reserves +145% |
| Europe | United Kingdom, France, Germany, Italy, Spain, Netherlands, Poland, Sweden, Switzerland | German 95%, French 83%, Italian 95%, Polish 93%, Dutch 89%, Swedish 84% · strong | 249/250 | Sanctions circumvention networks +313% · Contested maritime access +269% · AI inference efficiency +209% |
| China | China | Wikipedia is blocked in mainland China. Chinese-language reading comes mostly from Taiwan, Hong Kong, Singapore and Chinese speakers abroad. | 68/250 | Lifelong learning & digital reskilling +880% · AI & knowledge-work automation +393% · Business dynamism & start-up formation +293% |
| Indo-Pacific | Japan, South Korea, Indonesia, Australia, Singapore, Taiwan, Vietnam, Thailand, Philippines, Malaysia, New Zealand | Japanese 96%, Chinese 59%, Korean 86%, Vietnamese, Indonesian 87%, Thai 87%, Malay 72% · strong | 250/250 | Automated AI research +530% · Contested maritime access +300% · Reliable energy access gaps +234% |
| South Asia | India, Pakistan, Bangladesh, Sri Lanka | Hindi 88%, Bengali 49%, Tamil 77%, Urdu · strong | 236/250 | Automated AI research +1517% · Digital payments & cash decline +623% · Data-centre power & water demand +271% |
| Gulf and Middle East | Saudi Arabia, Türkiye, United Arab Emirates, Egypt, Israel, Qatar | Persian, Arabic, Turkish, Hebrew 85% · by language | 214/250 | Entrenched opportunity inequality +305% · Carbon border adjustments +212% · Household debt & housing affordability +190% |
| Africa | South Africa, Nigeria, Kenya, Morocco, Ethiopia, Ghana | Afrikaans, Swahili · by language | 140/250 | Asylum & migration system strain +622% · Early-warning coverage +393% · Commercial property repricing +392% |
| Latin America and Caribbean | Brazil, Mexico, Argentina, Colombia, Chile, Peru | Spanish 55%, Portuguese 76% · fair | 236/250 | Automated AI research +464% · AI-supported military decisions +417% · Carbon border adjustments +210% |
| Russia and Eurasia | Ukraine, Kazakhstan, Uzbekistan | Russian, Ukrainian 73% · by language | 216/250 | Compute scaling & AI infrastructure +3160% · Official statistics & data capacity +391% · Data-centre power & water demand +226% |
G20 members
| Place | Google searching in | Wikipedia reading in | Trends read | Rising most over a year |
|---|---|---|---|---|
| Argentina | Searches made in Argentina | Not used: Spanish is shared with Mexico | 111/250 | Cloud & edge computing +8201% · Connected infrastructure operation +2751% · Quantum computing +460% |
| Australia | Searches made in Australia | Not used: English is shared with Canada, South Africa, United Kingdom, United States | 204/250 | Remittance dependence +550% · Public communication in crisis +446% · Pathogen emergence pressure +306% |
| Brazil | Searches made in Brazil | Portuguese 75% · strong | 221/250 | Automated AI research +513% · Election integrity & interference +467% · AI-supported military decisions +417% |
| Canada | Searches made in Canada | Not used: English is shared with Australia, South Africa, United Kingdom, United States | 220/250 | Data-centre power & water demand +293% · Economic security policy +282% · Official statistics & data capacity +252% |
| China | Searches made in China. Google is blocked in mainland China, so this line reflects the few who reach it. | Wikipedia is blocked in mainland China. | 68/250 | Lifelong learning & digital reskilling +880% · AI & knowledge-work automation +393% · Business dynamism & start-up formation +293% |
| France | Searches made in France | French 71% · fair | 239/250 | Strategic stockpiles & reserves +516% · Contested maritime access +306% · Official statistics & data capacity +286% |
| Germany | Searches made in Germany | German 77% · strong | 244/250 | Sanctions circumvention networks +1071% · Public-sector AI adoption +540% · Election integrity & interference +335% |
| India | Searches made in India | Hindi 87%, Bengali 49%, Tamil 73% · strong | 235/250 | Automated AI research +1517% · Digital payments & cash decline +1244% · Data-centre power & water demand +271% |
| Indonesia | Searches made in Indonesia | Indonesian 82% · strong | 213/250 | Household debt & housing affordability +1614% · Automated AI research +1369% · Reliable energy access gaps +1046% |
| Italy | Searches made in Italy | Italian 90% · strong | 219/250 | Heat & pollution health burden +677% · Climate change & physical risk +452% · Household debt & housing affordability +215% |
| Japan | Searches made in Japan | Japanese 95% · strong | 235/250 | Capital concentration in AI +845% · Staple food export concentration +761% · Automated AI research +643% |
| South Korea | Searches made in South Korea | Korean 82% · strong | 221/250 | Early-warning coverage +2335% · Financial inclusion +1506% · Energy import dependence +1426% |
| Mexico | Searches made in Mexico | Not used: Spanish is shared with Argentina | 173/250 | Hybrid & grey-zone coercion +1559% · AI-accelerated science +944% · AI safety & governance +361% |
| Russia | The data supplier does not serve Russia. | Russian · by language | 203/250 | Data-centre power & water demand +195% · Biodiversity & ecosystem loss +100% · Next-generation mobile networks +92% |
| Saudi Arabia | Searches made in Saudi Arabia | Not used: Arabic is shared with | 66/250 | Terrorism & violent extremism +2044% · Quantum computing +559% · Solar manufacturing cost decline +475% |
| South Africa | Searches made in South Africa | Not used: English is shared with Australia, Canada, United Kingdom, United States | 134/250 | Social protection coverage gaps +708% · Asylum & migration system strain +622% · Slow growth & fiscal space +567% |
| Türkiye | Searches made in Türkiye | Turkish · by language | 176/250 | Entrenched opportunity inequality +374% · Biosecurity & dual-use biology +366% · Contested maritime access +340% |
| United Kingdom | Searches made in United Kingdom | Not used: English is shared with Australia, Canada, South Africa, United States | 234/250 | Pharmaceutical input concentration +1942% · External liquidity buffer requirements +1205% · Industrial robotics & automation +1063% |
| United States | Searches made in United States | English 44% · weak | 250/250 | Automated AI research +298% · Lithography & chip-tool chokepoints +220% · Strategic stockpiles & reserves +145% |
The percentage beside a language is the share of its readers who are in the place. A language marked by language is placed by where it is spoken, because much of its reading reaches Wikipedia through networks in other countries. Trends read is the number of the 250 trends searched for or read enough in the place to follow.