Change in attention: the week of 4 Oct 2026 against the week of 27 Sept 2026.
The world
Every trend, read from Wikipedia in 28 languages and Google worldwide.
Rising most
250 trends
+111%
+86%
+81%
+53%
+53%
+49%
+44%
+40%
+39%
+38%
122 of 250 rose and were steady enough to compare
Falling most
250 trends
−52%
−46%
−45%
−33%
−31%
−30%
−30%
−29%
−28%
−27%
128 of 250 fell and were steady enough to compare
Regions of the world
Each region read from Google searching in its countries and Wikipedia reading in the languages mostly read there.
North America
250 trends read · Google + Wikipedia
+154%
+73%
+51%
+48%
+41%
131 of 250 rose and were steady enough to compare
Europe
249 trends read · Google + Wikipedia
+154%
+116%
+101%
+89%
+86%
139 of 249 rose and were steady enough to compare
China
68 trends read · Google
+198%
+165%
+66%
+53%
+53%
11 of 68 rose and were steady enough to compare
Indo-Pacific
250 trends read · Google + Wikipedia
+146%
+119%
+103%
+69%
+69%
138 of 250 rose and were steady enough to compare
South Asia
236 trends read · Google + Wikipedia
+799%
+209%
+197%
+144%
+130%
109 of 236 rose and were steady enough to compare
Gulf and Middle East
214 trends read · Google + Wikipedia
+313%
+241%
+204%
+175%
+108%
108 of 214 rose and were steady enough to compare
Africa
140 trends read · Google + Wikipedia
+304%
+283%
+254%
+243%
+218%
75 of 140 rose and were steady enough to compare
Latin America and Caribbean
236 trends read · Google + Wikipedia
+315%
+220%
+108%
+89%
+81%
128 of 236 rose and were steady enough to compare
Russia and Eurasia
216 trends read · Google + Wikipedia
+188%
+149%
+132%
+116%
+113%
130 of 216 rose and were steady enough to compare
Major powers
Each power read from searching inside it and reading in its own language. China searches little on Google and its language is read widely abroad, so it holds fewest trends.
United States
250 trends read · Google + Wikipedia
+123%
+74%
+65%
+50%
+39%
128 of 250 rose and were steady enough to compare
China
68 trends read · Google
+198%
+165%
+66%
+53%
+53%
11 of 68 rose and were steady enough to compare
India
235 trends read · Google + Wikipedia
+1372%
+381%
+209%
+157%
+141%
106 of 235 rose and were steady enough to compare
Russia
203 trends read · Wikipedia
+211%
+82%
+74%
+71%
+62%
102 of 203 rose and were steady enough to compare
Japan
235 trends read · Google + Wikipedia
+402%
+108%
+99%
+81%
+76%
126 of 235 rose and were steady enough to compare
Germany
244 trends read · Google + Wikipedia
+374%
+336%
+325%
+136%
+88%
126 of 244 rose and were steady enough to compare
United Kingdom
234 trends read · Google
+152%
+111%
+97%
+93%
+90%
125 of 234 rose and were steady enough to compare
France
239 trends read · Google + Wikipedia
+431%
+213%
+208%
+158%
+126%
132 of 239 rose and were steady enough to compare
Capability domains
The world score, one board for each of the nine domains of national capability.
Critical Technology
28 trends · Hard
+27%
+23%
+23%
+19%
+17%
15 of 28 rose and were steady enough to compare
Strategic Infrastructure
29 trends · Hard
+111%
+44%
+24%
+21%
+20%
15 of 29 rose and were steady enough to compare
National Security
28 trends · Hard
+86%
+36%
+26%
+21%
+20%
15 of 28 rose and were steady enough to compare
Human Capital
28 trends · Soft
+49%
+38%
+25%
+25%
+22%
15 of 28 rose and were steady enough to compare
Information & Influence
27 trends · Soft
+40%
+36%
+32%
+32%
+23%
15 of 27 rose and were steady enough to compare
Governance & Integrity
27 trends · Soft
+81%
+53%
+53%
+28%
+23%
14 of 27 rose and were steady enough to compare
Financial Strength
27 trends · Economic
+34%
+22%
+16%
+10%
+10%
11 of 27 rose and were steady enough to compare
Production & Innovation
28 trends · Economic
+18%
+16%
+15%
+13%
+9%
13 of 28 rose and were steady enough to compare
Trade & Investment
28 trends · Economic
+39%
+37%
+12%
+12%
+10%
9 of 28 rose and were steady enough to compare
Each board compares a trend with its own past in one place; it does not say one place or one trend draws more attention than another. A trend is ranked only where its attention is steady enough to compare: the earlier period at least 30 on its own scale, where 100 is its three-year average, and no more than 5 of the past 52 weeks without any reading or searching. A month is four weeks. The weeks run Sunday to Saturday; the latest is the week of 4 Oct 2026. The Index has the three-year lines, and the methodology says how each place is read.